Donn Koh, Lee Tze Ming (STUCK Principals)
Cheng Siew Ming, Lee Tze Ming, Yong Jieyu, Lim Chi Yong (Designer, Team)
Designed and developed in Jan 2014 - Apr 2014
Please do not reproduce in any form or post on blogs without the expressed written consent from STUCK.
Confidential Television Project for Samsung 2014
Future-casting / Visioneering / Ethnographic Research / Market Need Validation / Strategy / Ideation / Concept Creation
Imagining the Future of Television
The Samsung Television Project is a series of innovative television concepts that are crafted around local and regional needs.
STUCK planned and led ethnographic research in four emerging cities, synthesised the research data into relevant consumer insights and design opportunities. The project outcome included new product offering propositions, concept design, prototypes and storyboards to communicate the experience.