Design Team
Lead Designer: Tze Lee
Designed by Tze Lee at Ziba Design, Portland, for Nike USA 2007. Launched.
Please do not reproduce in any form or post on blogs without the expressed written consent from Tze Lee.
Building an Unboxing Experience, for Nike 2007
Industrial Design / Packaging / Experience Design / Infographics
Working closely with the Nike+ team, we identified the core themes which embodied the essence of the nike+ experience and translated that into the unboxing experience. 

Clear and simple steps linked the physical unboxing order, graphic instructions and storage. Allowing the user to get up and running… fast. 
From vision to execution, maintaining the design intent and optimizing for retail challenges.
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