ZL Construction Branding

Branding for Modern Reliability

BrandingGraphic Design
Design Team
Lead Designers: Lee Tze Ming
STUCK Principals: Yong Jieyu, Donn Koh
Branding Design Team: Ng Xin Nie, Corina Tan
 
Designed and developed in June 2015
Please do not reproduce in any form or post on blogs without the expressed written consent from STUCK.
Logo, Corporate branding

The ZL group is a construction company based in Singapore, focusing on fine workmanship, expertise in technical knowledge and efficient space planning. Their goal is to grow beyond building structures to creating a group of subsidiaries that can provide the complete spatial experience. This reliable and bold identity designed for them reflects this in a simple and organised way.
 
Founded in 1968 as a family business in automotive trading with a subsidiary in construction, ZL has pursued consistent diligence in growing beyond building structures, making a leap from being a mass-market to a premium contractor.
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