Donn Koh, Lee Tze Ming (STUCK Principals)
Cheng Siew Ming, Lee Tze Ming, Yong Jieyu (Designer, Team)
Designed and developed in Dec 2012 - Apr 2013
Please do not reproduce in any form or post on blogs without the expressed written consent from STUCK.
Smartphone Project for Samsung 2013
Ethnographic Research / Market Need-Finding / Intervention Strategy / Ideation / Concept Creation / Prototyping / Videography and Post-Production
New Concepts for Emerging Markets
We designed new smartphone concepts that redefine "smart" in emerging markets. The Samsung Smartphone Project is a series of new smartphones that deliver new value and innovative experiences to users in the developing world.
With close collaboration with the Samsung Product Innovation Team, the project began with field ethnographic research in emerging markets, followed by research synthesis leading to consumer insights and design opportunities. Final deliverables include new product offering propositions, concept design, prototypes and videos to communicate the experience.